February 2017 General BPA Meeting – Digital Marketing for SMBs

Here are the slides of the February Digital Marketing for SMBs presentation from our February 2017 General Meeting.

Here is a video recording of the entire meeting, including participant introduction, followed by an update by Jennifer Crawford of JC Sweet & Co on how to claim and update your BH-BL BPA directory listing, an overview of search engine marketing (organic and paid), social media marketing (organic and paid), then finishing up with tracking return on advertising investment.

We look forward to your feedback and participation.

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